9月19日，2018年“CCTV国家品牌计划”发布会在北京召开，一系列优质节目资源震撼亮相。中央电视台坚守“新闻立台”，肩负国家主流媒体职责，在传播政策、报道时事、关注民生等方面发挥着巨大作用。同时，大型季播节目引领强势核心资源，大胆突破，勇于创新，迸发出强大的生命力，助力中央电视台成为更有内涵和温度的国际电视平台。
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　　根据CSM最新全国基础调查研究，电视端全国测量仪推及人口为12.84亿，收看中央电视台的观众达到12.61亿，几乎覆盖了整个中国人口。今年上半年，中央电视台整体市场份额达到33.72%，同比上涨2.07个百分点，涨幅7%。